stanchart
How a media strategy bridging old and new worlds won MediaWorks 2024
Team Manju tapped Standard Chartered’s legacy while targeting a modern audience of cultural innovators as a strategy for bringing in new customers.
Behind the 'overly successful' launch of Trust Bank in Singapore
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Dentsu defends Stanchart global media review, wins five-year extension
EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.
Don’t 'throw away' your brand equity: StanChart marketing head
Too many times marketers think revolution, not evolution, when it comes to brand identity and messaging, said Emma Sheller.
On your marks, get set…cliché
‘Good enough will never change the world’ says Stanchart, and neither will their ad.
Standard Chartered raises HK$75,000 in Facebook CSR campaign before annual marathon
HONG KONG - As part of the annual Standard Chartered Hong Kong Marathon, to be held 24 February, the bank's 'One Like, One Giving Heart' Facebook community charity drive has raised more than HK$75,000 for three designated charities.
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