social crm
Sep 17, 2014
Mobile is a must to reach China’s hyper-connected consumers
In a country where most people only access the internet via mobile devices, marketers need to incorporate that and act on mobile-first thinking. Now chatting means connecting with Chinese consumers and playing a role in their mobile lives.
Mar 24, 2014
Driving goodwill turns users into evangelists
Companies like Uber are using social CRM to create enthusiasts for their products and services who will gladly spread the word.
Nov 2, 2012
IN DEPTH: Social media grows up
Call it social maturity or social CRM, social media is no longer the new kid in marketing but has become a core part of corporate business strategy.
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