snowy mooncake

Maxim's rolls out tongue-in-cheek campaign for Snowy Mooncake
Jul 23, 2010
Benjamin Li

Maxim's rolls out tongue-in-cheek campaign for Snowy Mooncake

Developed by McCann Worldgroup Hong Kong, the new campaign includes TVCs and print based on the communication strategy behind Maxim’s new Snowy Mooncakes' signature qualities: soft, fresh, bouncy, smooth and creamy.

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