shopping experience
Jul 9, 2010
Inter IKEA Center Group believed to have put BBDO China in charge
SHANGHAI – BBDO China is tipped to have won the integrated marketing business of Inter IKEA Center Group (IICG).
Jun 25, 2010
Mini renews shopping experience in Hong Kong with digital additions
HONG KONG – BMW’s Mini has launched a multi-channel retail strategy in Hong Kong to redesign its shopping experience with a Mini Online Store, Mini Mobile Agent, Mini Interaction Centre and Mini Spot.
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