shopping experience

Inter IKEA Center Group believed to have put BBDO China in charge
Jul 9, 2010
Jane Leung

Inter IKEA Center Group believed to have put BBDO China in charge

SHANGHAI – BBDO China is tipped to have won the integrated marketing business of Inter IKEA Center Group (IICG).

Mini renews shopping experience in Hong Kong with digital additions
Jun 25, 2010
Jane Leung

Mini renews shopping experience in Hong Kong with digital additions

HONG KONG – BMW’s Mini has launched a multi-channel retail strategy in Hong Kong to redesign its shopping experience with a Mini Online Store, Mini Mobile Agent, Mini Interaction Centre and Mini Spot.

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