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IHG tackles falling hotel occupancy with WeChat campaign decoding Chinese dialects
Nov 4, 2013
Jenny Chan 陳詠欣

IHG tackles falling hotel occupancy with WeChat campaign decoding Chinese dialects

SHANGHAI - To drive "more heads in beds", hotel chain IHG has launched an incentivised game based on the various dialects spoken in China using WeChat's voice recognition and news feed functionalities.

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