saviour narrative

Saviour narrative vs real life: Natalie Lam on creativity in Asia
Jun 15, 2023
Danielle Long

Saviour narrative vs real life: Natalie Lam on creativity in Asia

Creativity in Asia is globally misunderstood, says the Publicis CCO for APAC, who wants Asian agencies to stop producing work that feeds a saviour narrative and instead unleash their experimental and innovative spirit.

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