sam gellman

Uber counting on WOM for 'UberTaxi' service launch in Hong Kong
Aug 14, 2014
Jason Wincuinas

Uber counting on WOM for 'UberTaxi' service launch in Hong Kong

HONG KONG - Uber launched its taxi integration in Hong Kong today to expand the brand’s service and consumer reach. Word-of-mouth is its main tool for both marketing and expansion.

Driving goodwill turns users into evangelists
Mar 24, 2014
Jill Petzinger

Driving goodwill turns users into evangelists

Companies like Uber are using social CRM to create enthusiasts for their products and services who will gladly spread the word.

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