rio olympics

How Japanese brands can get the most out of Tokyo 2020
Oct 7, 2016
David Blecken

How Japanese brands can get the most out of Tokyo 2020

For any sponsor hoping to win at the next Summer Games, preparation starts now.

Windfall for athletes, but are brands sincere in rewarding Olympic heroes?
Sep 20, 2016
Soon Chen Kang 江欣珍

Windfall for athletes, but are brands sincere in rewarding Olympic heroes?

Brands' opportunist moves to reward athletes may backfire if they're seen as too self-serving.

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