ride sharing

Brand Health Check: Has Didi swerved off the tracks?
Jul 22, 2022
Minnie Wang

Brand Health Check: Has Didi swerved off the tracks?

China's top ride-hailing brand is being fined US$1.2 billion following a cyber-security investigation, and this could hamper its plans to gain new users. Experts advise on what the brand can do to rebuild its reputation.

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