rfid
Sep 10, 2018
How it really works... live attendee tracking
Data on how attendees spend their time at events provides valuable insights to organisers.
Dec 12, 2017
How RFID can save Japan from its '2018 issue'
A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.
Oct 18, 2012
CASE STUDY: Sharing 'Heineken moments' at ATP Tennis Masters
By using radio-frequency identification (RFID) technology, Heineken allow attendees visiting the ATP Shanghai Tennis Masters to share their 'Heineken moments' on their personal Sina Weibo, exposing the offline event to a bigger online audience.
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