reynold dsilva

Rising to the special occasion
Dec 1, 2017
Reynold D’Silva

Rising to the special occasion

It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.

Facebook more efficient in driving impact than TV, says study
Nov 16, 2015
Gabey Goh

Facebook more efficient in driving impact than TV, says study

SINGAPORE - In its continuing bid to demonstrate value and snag a slice of traditional advertising spend, Facebook has released a study conducted in partnership with marketing research agency Millward Brown.

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