red ant
Navigating luxury in China: advice from the front line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.
Fast fashion brands wearing it well with consumers
Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.
Why Chinese retail marketers are creating native apps
While WeChat's unique capabilities make it a powerful marketing tool, many brands are realising the importance of owning their own space on consumer devices, writes Red Ant's Elisa Harca.
UK-based digital agency Red Ant marches into Shanghai
SHANGHAI - Red Ant, a digital strategy agency with a presence in London, Dublin, Sao Paulo and Rio, has opened a new office in Shanghai's Jiashan Market.
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