public

Jul 16, 2024

Staying a step ahead in the constant battle between earned trust and paid visibility

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.

Jan 6, 2022

Elizabeth Holmes scandal: a reminder that PR must protect journalistic independence

The relationship between PR and the press is a vital one. We on this side of the fence need to do everything we can to preserve it.

Jun 30, 2016

The rising stock of public affairs amid APAC's diverse political lanscape

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand, both agency and client-side, as the region continues be a goldmine for brands.

Jan 9, 2014

An audience with the Pope's PR man: Father Federico Lombardi

With the Catholic Church under new management and undergoing major reform, Alex Benady talks to the man responsible for communicating 'the Francis effect' to the masses.

Sep 6, 2013

Ogilvy PR captures China Fortune Land Development from local agency

BEIJING - Ogilvy PR has won a new property account, China Fortune Land Development, a company that invests primarily in industrial parks.

Sep 3, 2013

Ruder Finn opts for partnership with S&W Public Relations in China instead of opening office

CHENGDU - Ruder Finn has signed an agreement with S&W Public Relations to expand its presence into the central and western provinces of China.