project reconnect

Listening to mothers
Feb 22, 2017
Rahul Asthana

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

Digital is critical to putting people first
Sep 13, 2016
Nicki Kenyon

Digital is critical to putting people first

If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.

E-commerce changes everything
Jun 1, 2016
Sam Ahmed

E-commerce changes everything

Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.

AIG's APAC CMO on the insurer's approach to storytelling
May 20, 2016
Michael Cook

AIG's APAC CMO on the insurer's approach to storytelling

Michael Cook, APAC CMO at AIG, outlines how stories and the right focus can help build an insurance brand.

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