project reconnect
Feb 22, 2017
Listening to mothers
Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.
Sep 13, 2016
Digital is critical to putting people first
If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.
Jun 1, 2016
E-commerce changes everything
Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.
May 20, 2016
AIG's APAC CMO on the insurer's approach to storytelling
Michael Cook, APAC CMO at AIG, outlines how stories and the right focus can help build an insurance brand.
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