pop mie
Indofood misses the mark with latest Pop Mie ad
From Indonesia: "My Good Friend" by Leo Burnett and SevenSunday Films
Creative agencies vie for Indomie and Pop Mie noodles
JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.
JWT launches interactive campaign for Pop Mie's new packaging
Instant noodle brand Pop Mie is relaunching with new, hip packaging to appeal to young people in Indonesia.
Lowe Indonesia scoops Indomie business; JWT nets Pop Mie
JAKARTA - Lowe Indonesia has scooped the creative duties of Indonesia's biggest noodle brand Indomie after a three-way pitch that involved JWT and incumbent Matari Advertising. In a related development JWT has won the creative duties for the Pop Mie brand after a four way pitch that involved Saatchi & Saatchi, Lowe and incumbent TNT.
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