pokemon go
Pokémon Go launch in China: Better late than never?
Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.
AR should mean more than a trick your phone does: Pokémon Go creator
How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.
Pokemon Go: new phenomenon, old dilemma for advertisers
Pokemon Go has captivated imaginations the world over - and adland is no exception.
Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'
A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.
Safety key for Pokemon Go brand following Japan death
The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.
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