papi jiang
Dec 7, 2017
Hell yeah! How to swear in ads and get away with it
After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.
Jun 16, 2016
Papi Jiang: A cautionary tale
The rise and fall of China's Jiang Yilei, known to her 12 million Weibo followers as Papi Jiang, has a lesson for brands.
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