panasia

The challenge in Asia: fragmentation
Aug 11, 2016
Andrea Lennon

The challenge in Asia: fragmentation

Want to create a great customer experience in APAC? First, understand the perils of pitfalls of its fragmentation.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

8 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced