organic reach
Feb 12, 2018
Facebook updates measurement and interface for Page Insights
The update will dramatically impact the organic reach achieved by advertisers and agencies, while artificially raising the engagement rate as a net result.
Sep 13, 2016
On Facebook, 97% of brands still rely on organic reach: BBDO
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
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