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How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Oppo seeks premium status in Europe
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
Virtue officially launches in APAC
Vice creative agency opens three offices in the region and announces key hires.
Mobile marketing means 'more than just Google and Facebook'
Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
Red Agency launches in Singapore
Havas-owned Australian PR firm has incorporated and rebranded Havas Siren PR.
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