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Is Gen Z rewriting the marketing playbook?
Born into a world of unprecedented access and excess, Gen Z is reshaping the rules of engagement. Brands now face the realities of cancel culture, fleeting attention spans and a demand for authenticity. But are today’s challenges really so different from the past?
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Is this the end of an era for top livestreamers?
China's top livestreamers are becoming either entrepreneurs or celebrities. Meanwhile, more CEOs are joining livestreamers as merchant-led livestreams have been growing rapidly on multiple platforms since last year.
Moving on from Apple 'Crush': How do we stay human on the surface?
As the furore over Apple "Crush" moves into the rearview mirror with the tech giant apologising for the ad, the founder and creative director of Weirdo says it's time to champion the human.
From niche to mainstream: The rapid rise of the creator economy
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Taking the entrepreneurial route: Lessons from a first-year founder
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
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