online marketing
Top 10 most sought after keywords in Hong Kong : Yahoo
HONG KONG – Yahoo has revealed the top ten most sought after keywords by advertisers in Hong Kong, with ‘private tutorial’ and ‘English’ topping the list.
clickTrue awarded Google accreditation
SINGAPORE – SPH Magazines' online marketing subsidiary clickTrue has been made a Google AdWords certified partner and re-accredited as a Google Analytics certified partner.
Chupa Chups launches Chuck-fronted digital drive for World Cup
SINGAPORE - Chupa Chups has launched a digital drive and online game in line with the 2010 World Cup football tournament, backed by its famed puppet mascot - Chuck.
Synovate launches global digital media measurement initiative for brands
GLOBAL - Synovate has launched a global digital centre of excellence to understand and measure the effectiveness of brands' advertising and communications through digital media.
VIDEO: Ken Mandel on IAB Singapore's first online advertising revenue report
SINGAPORE - The IAB Singapore recently released its first online advertising revenue report for the local market. Media caught up with chairman Ken Mandel (pictured) on what he thought of the results.
VIDEO: Ken Mandel on IAB Singapore's first online advertising revenue report
SINGAPORE - The IAB Singapore recently released its first online advertising revenue report for the local market. Media caught up with chairman Ken Mandel (pictured) on what he thought of the results.
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