omotenashi
Aug 31, 2015
In Japan, customers are God
In the 1960s, a Japanese comedian walked onstage and said “Okyaku-sama wa Kami-sama desu” お客様は神様です (customers are God). The comment stuck and has since been used as a signature phrase in many businesses.
Aug 31, 2015
Japaneseness resurgent
Japanese consumers want to celebrate their own culture. International brands should look even more at localizing as the country’s prosperity rebounds.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
