olivier legrand

Jul 12, 2013

Changing the online customer loyalty game

Marketers looking to make the best use of social media must think beyond aggregating eyeballs and instead cultivate their follower ecosystems.

Feb 9, 2011

Young population, user engagement push social media movement in Asia

HONG KONG - The high level of user engagement, coupled with a younger population more willing to express themselves in the blogging sphere and the high mobile adoption rate in Asia, are pushing the social media movement in Asia, social media experts said at the opening event for Social Media Week Hong Kong which kicked off yesterday.