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When global sensibilities trump local marketing: Thailand's Dunkin' Donuts ad
Sep 5, 2013
Racheal Lee

When global sensibilities trump local marketing: Thailand's Dunkin' Donuts ad

BANGKOK - A controversy over a recent Dunkin' Donuts ad in Thailand, which was first defended by the local CEO and then pulled after it created negative publicity in the West, highlights a complication of marketing in the hyper-connected age.

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