oats
Mar 24, 2021
Oats, floats and jokes: what can start-ups learn from Oatly?
Oatly is using brand personality to cut through a half-century of sameness.
May 8, 2019
Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
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