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‘Don't make the customer do the heavy lifting’: NRMA CMO calls brands out for poor CX
A panel of marketers from NRMA, Nine, and Medibank point out best practice for CX, competing for attention among new audience segments, and the importance of being 'obsessed' with the customer.
Animated objects save the day in insurance campaign
AD NUT'S PICK OF THE WEEK: In two stunning films for NRMA Insurance, a singular tyre and a set of paddocks are unlikely saviours.
Poetry and MRI images deliver a powerful message about mental trauma
In a film for NRMA Insurance and Lifeline Australia, Thinkerbell and singer-songwriter Julia Stone show that last year's Australian fires are still burning—in the minds of traumatised people.
This safe-driving message chooses a road less travelled
NRMA Insurance and Colenso BBDO take us on a surprising overnight journey.
Protecting your stuff isn't a game, a new game proves
NRMA Insurance and CHE Proximity created 'Help', a board game that underscores—you might be able to guess—the need for insurance. Our pal Ad Nut gave it a try.
With bushfire season looming, this insurer wants Australians to be ready
A year on from devastating bushfires, the 'First Saturday' campaign, developed by CHE Proximity for NRMA insurance, has a series of tasks for Australians to complete.
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