niko partners
Sep 23, 2020
Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report
With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.
Jul 16, 2020
Boom in mobile esports gives marketers new ways to target confined consumers
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
Jun 9, 2020
Game play by women surges during pandemic, action shifts from consoles to mobiles
TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
