niantic
Jan 31, 2018
Pokémon Go launch in China: Better late than never?
Some expect the AR game's China launch to disappoint. But Taptica's SVP for client services still sees a huge opportunity for marketers.
Aug 25, 2016
Safety key for Pokemon Go brand following Japan death
The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.
Jul 29, 2015
The digital story that surrounds you right now: Ingress
In our current Innovation Issue, we listed augmented reality gaming, and specifically Ingress, as an area with the potential to change the way brands approach their audiences. Here, mobile technology expert Lars Cosh-Ishii explains why the platform has such big implications.
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