neeraj chopra

Fleeing fragility: The emerging Indian man
Apr 7, 2022
Rajan Luthra

Fleeing fragility: The emerging Indian man

Deconstructing the changing codes of masculinity in India through a semiotic reading of the fast-growing men’s grooming industry

Paris Olympics 2024: Brand lessons from Tokyo
Aug 9, 2021
Raahil Chopra

Paris Olympics 2024: Brand lessons from Tokyo

What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in

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