neeraj chopra

Fleeing fragility: The emerging Indian man
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Rajan Luthra

Fleeing fragility: The emerging Indian man

Deconstructing the changing codes of masculinity in India through a semiotic reading of the fast-growing men’s grooming industry

Paris Olympics 2024: Brand lessons from Tokyo
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Raahil Chopra

Paris Olympics 2024: Brand lessons from Tokyo

What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in

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