motorsport

Feb 21, 2019

Porsche brand management head talks young Chinese buyers and auto shows

Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport.

Dec 17, 2018

V1 Auto World vrooms into auto brand experience race

The new multi-purpose venue and race track in Tianjin is already attracting the likes of BMW, Mercedes-Benz and Audi.

Nov 28, 2017

Checkered response: F1's new logo

Asia's sports marketers and design chiefs weigh-in on Formula 1's controversial new look