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Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Dow Jones appoints Mother and Mediahub to global creative and media accounts
TBWA's EG+ have also been appointed to global production duties.
Plastic-vomiting washer highlights Smol's eco-friendly packaging
Created by Mother London, the campaign marks the household cleaning brand's biggest-ever marketing campaign.
Mother creates sticker pack to make young Ukrainian refugees feel at home
The sticker pack features characters from the Ukrainian film 'Mavka. The Forest Song'.
Mother Shanghai’s film on the lifecycle of wool
In a new China campaign for clothing company Woolmark, a piece of fibre is seen living many lives.
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Mother's first H&M work is a love letter to young British women and clothes
From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.
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