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Marketers should spend 7 per cent of budget on mobile: US study
Sep 13, 2012
Racheal Lee

Marketers should spend 7 per cent of budget on mobile: US study

GLOBAL - The optimised level of spend on mobile advertising is 7 per cent of the marketing budget, according to a study of ROI (return on investment) in the United States by Marketing Evolution and the Mobile Marketing Association.

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