mobile now group
Apr 18, 2013
Marketers must play smart with mobile crazes like Candy Crush
A glance around any train or bus in the region is enough to confirm the power mobile apps hold over their users, but brands wishing to capitalise on the latest game or instant-messaging tool must approach the mobile space with sensible expectations and a good deal of care.
Nov 19, 2012
Bosch introduces city-building mobile game to build its brand in China
SHANGHAI - Century-old German brand Bosch, which has been quiet in the advertising sphere in the market for a while, has recently embraced mobile game to boost its brand awareness, albeit not in an 'in-your-face' way.
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