mobile life study

Consumers in Asia eager to adopt location-based services: TNS mobile-marketing study
Apr 24, 2012
Emily Tan

Consumers in Asia eager to adopt location-based services: TNS mobile-marketing study

GLOBAL - For marketers looking to leverage mobile's popularity, location-based services (LBS) are their best bet, according to TNS. The insights firm's 'Mobile Life Study' found that more than 60 per cent of mobile-phone users worldwide who don't yet use LBS said they want to.

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