microdrama
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Sep 10, 2025
Microdramas test India’s appetite for stories in 120 seconds
Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.
Jul 29, 2024
Short drama marketing: Buzzword or blue ocean market in China?
Campaign speaks to marketing experts from top agencies in China about the surge in short drama marketing, exploring how this innovative format—combining storytelling, celebrity endorsements, and direct sales links—is revolutionising brand promotion and captivating millions of viewers.
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