micro
Micro-influencers: The new powerhouses of marketing
As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.
Nescafé moves beyond typical hard-sell TVCs with micro-movie campaign
SHANGHAI - Nescafé is using stories of real people who have taken the road less travelled to reach out to consumers in China with its 'Live out your boldness' campaign.
China slaps restrictions on online videos, micro-movies
BEIJING - China's State Administration of Radio, Film and Television (SARFT) and the State Internet Information Office have jointly issued restrictions on "vulgar" content and "low-class" themes in online videos and micro-movies, but the advertising industry need not be worried about the change, according to sources contacted by Campaign Asia-Pacific.
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