mercer

How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose
Mar 31, 2021
Rahul Sachitanand

How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose

As the pandemic continues to impact marketing plans, a panel of CMOs advise that marketers should focus on story doing over storytelling and empower local markets to devise their own impactful campaigns.

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