mercedes
Red Bull Racing: Winning the race off the track
Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing
How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies
Florian Adamski, chief executive of OMD, talked to Campaign.
Omnicom beats Publicis to clinch Mercedes' global agency consolidation
In unusual move, Omnicom buys two German agencies that already work with client.
Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan
The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television
Don't be a Stranger spoiler
What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.
Mercedes Benz wishes you an (in)authentic CNY
Publicis Emil's latest CNY campaign for Southeast Asia needs a lesson in casting genuine holiday wishes.
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