meme
Brand Health Check: Will Yili’s meme marketing continue to succeed post-Olympics?
Campaign explores Yili’s Summer Olympics marketing campaigns—which included trend-jacking memes, memorable colours, and athlete ambassadorship—and discusses future strategies to ensure the brand's lasting momentum.
9Gag buries monument to memes in the desert to puzzle future generations
For its ninth anniversary, humour site and meme generator 9Gag, decided to make the ephemeral internet joke permanent - really permanent.
OPINION: The curious case of Kru Angkana
RamKrishna Raja, digital managing director at IPG Mediabrands, looks at how a child's innocent YouTube rant went viral and woke up marketers to the potential of viral and earned media in Thailand.
OPINION: Searching the mind of the world
Hari Shankar, Asia-Pacific director at Performics, gazes in awe at the 'auto-complete' terms appearing in his search-engine bar, and the profound implications this form of real-time meme propagation may have for marketers.
Yahoo opens up Meme to benefit from microblogging surge
GLOBAL - Yahoo has launched a fresh attempt to tap into the success of Twitter by opening up its microblogging platform to third-party developers.
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