media supply chain
Jan 18, 2023
‘Unknown delta’ discovered as programmatic supply chain transparency improves
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.
Jun 8, 2020
We should be outraged by programmatic's 'missing 15%' because tech can solve it
We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?
Aug 22, 2019
Fixing programmatic: 'We’re doing the hard stuff now'
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
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