meaning
Apr 9, 2019
“The beauty of health is, everything is meaningful”: McCann Health creative chief Matt Eastwood
As the new creative head of McCann Health, Matt Eastwood says he’s getting the best creative briefs of his career, and that Accenture buying Droga5 is a good thing.
Jul 5, 2018
Building meaningful brands: Real questions to ask
What values does the brand need to embody to be relevant and purposeful for the consumer? And why do some brands have more meaning and relevance than others?
Mar 16, 2018
Localisation of marketing is harder than brands may think: Space Doctors CEO
Saying you understand local culture means going way beyond the social media buzz of the day, advises Fiona McNae of culture and semiotics insight firm Space Doctors.
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