matthew crabbe
PROMOTED
Jul 4, 2016
Six ways to connect with 'Generation Me' from Mintel
Following decades of economic and social reforms, a wave of individualism is sweeping across the Asia-Pacific region, and brands need to take notice of this cultural shift, a new white paper from Mintel argues.
Feb 4, 2013
Five things you need to know about marketing to silver-haired consumers in China
China’s population is rapidly aging; fulfilling the hopes and plans of older people is becoming a significant marketing opportunity for companies operating in China. Matthew Crabbe, research director for Asia-Pacific at Mintel, highlights five key factors affecting how older people consume from the global consumer research company's new report on elderly consumers in China.
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