matthew collier
Burger King picks Y&R as creative agency in Vietnam to boost expansion
HO CHI MINH CITY – Burger King has selected Y&R for creative and digital duties following a three-way pitch that lasted three months, the agency has confirmed.
Slow auto sales in Vietnam: An opportunity for affordable brands?
Vietnam, generally better known as a motorbike market, began to see more car purchases in recent years as the economy developed. However, the government’s introduction of several cooling measures, coupled with the recent economic downturn, has had a huge impact on sales recently.
Brands react to illegal music downloads on Vietnam portal site Zing.vn
HO CHI MINH CITY - Brands, such as Coca-Cola and Samsung, who pulled their advertising from popular Vietnamese website Zing.vn due to illegal music downloads may have an opportunity to turn the situation around and provide real value to their users, according to one social-media expert.
Wunderman to handle Coca-Cola's digital duties in Vietnam
HO CHI MINH CITY - Wunderman, a full service digital agency, has won the digital duties from The Coca-Cola Company in Vietnam.
Y&R Vietnam MD Tarun Dhawan to exit, Matthew Collier named as replacement
VIETNAM - Y&R Vietnam managing director Tarun Dhawan has announced that he will be leaving the agency in mid-October, with Matthew Collier, previously client services director at Y&R Dubai, stepping in as CEO.
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