martech
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Why do small businesses struggle with digital marketing?
Synergos’ founder explains how promoting their brands online allows these companies to engage directly with customers, gather feedback, and refine their offerings for success.
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Hakuhodo unveils martech data labs in India
The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
As Google explores AI-powered search, doing nothing isn’t an option
With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
Artificial intelligence: Tech marvel or 'morally problematic'?
CAMPAIGN 360: Delving into the ethics of artificial intelligence in his keynote address, Quintessence AI's CEO Hubert Etienne unpacked the AI 'black box' and how it holds the key to marketing more responsibly.
Martech to form a larger part of Thai marketing spend: report
TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.
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