marketing strategy
Apr 14, 2024
‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
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PROMOTED
Jan 18, 2021
A marketer roadmap to the future of customer engagement in 2021
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Sep 29, 2016
Marketer profile: Building brand loyalty family by family
Kimberly-Clark’s Rahul Asthana explains how carefully constructed brand identity has seen it become an integral partner for the Asia-Pacific family.
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