manner

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
Jul 18, 2023
Minnie Wang

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?

SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?

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