manner

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
Jul 18, 2023
Minnie Wang

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?

SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

2 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

3 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Top exits and entrances of 2024

4 Top exits and entrances of 2024

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

5 ‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

Vanilla Ice is ice cold in hilarious beer campaign

6 Vanilla Ice is ice cold in hilarious beer campaign

Audi China marketers on launch of new EV brand

7 Audi China marketers on launch of new EV brand

EssenceMediacom's Nick Lawson to leave after 33 years

8 EssenceMediacom's Nick Lawson to leave after 33 years

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

9 Omnicom-IPG billings hit $2.7 billion in China: Ebiquity

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough