malyasia

Marketers match a more subdued Merdeka in Malaysia
Aug 31, 2020
Rahul Sachitanand

Marketers match a more subdued Merdeka in Malaysia

With the usual energy of Independence Day missing due to pandemic restrictions, marketers find new ways to connect with consumers.

Woo reluctant Malaysian consumers by aggressive brand-building: PHD
Dec 10, 2019
Rahul Sachitanand

Woo reluctant Malaysian consumers by aggressive brand-building: PHD

Marketers need to innovate to deal with tepid consumer sentiment.

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