makeup genius

Marketing is not about campaigns anymore: Salesforce
Oct 2, 2015
Gabey Goh

Marketing is not about campaigns anymore: Salesforce

SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

4 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

5 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

What will it take for female creatives to get the recognition they’ve long been denied?

6 What will it take for female creatives to get the recognition they’ve long been denied?

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

9 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Diwali 2024: Campaigns lighting up the festive season

10 Diwali 2024: Campaigns lighting up the festive season