mabel

AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Jan 4, 2016
Campaign Asia-Pacific

AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity

Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".

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